Responsive web design allows one to use technology and methodology that develops a website that will automatically adjust to the screen size and device when interchanged from one device to another. This system of developing and designing a website that is dynamic for all devices thus ensures a consistent user experience, allows replication of content on large or small screens. The user's experience is kept in mind and is adjusted based on what the user is using to see your site or page.
Boosting up your reach to mobile and tablet users
Rising use of internet and the proliferation of apps on the mobile gadgets and the tablets has been the major motive behind this development. Responsive website design means that a particular site can be implemented across different devices.
Better online browsing experience
As it is said that the first impression is the last impression, so whether a visitor is visiting your website from a desktop or from the android phone, you want your users to have the positive experience. If a visitor has to do a lot of pinching, zooming and shifting with the page then they will likely to give up browsing through your website.
Lower bounce rates and increased conversion rates
A responsive website will provide a much better experience to its users. However, if your site is not responsive it is tricky to keep your visitors engaged for long and as a result, they will bounce. Reducing the bounce rates is half of the battle. It is also important to have a secure website which is compatible with all platforms and makes visitors less likely to get stressed.
Easy mobile development in a cost-effective way
Making the responsive website for mobile devices takes less time as compared to the set desktop website, thus responsive website naturally cost less than the alternative. With a responsive website, you will end up saving your money for the long-term.