AI Feedback & Survey Caller
A feedback caller phones customers after delivery or service, asks your questions conversationally, records what they say, and flags anyone unhappy for immediate human follow-up. It gets response rates a feedback form never will.
Who it's for
Service businesses that care about repeat custom.
What changes
Real feedback at scale instead of a form nobody fills.
- Starting at
- ₹85,000
- Timeline
- 3–6 weeks
- Category
- AI Voice Agents
- Built from
- Vashi, Navi Mumbai
Key takeaways
- Voice response rates massively exceed emailed or SMS feedback forms.
- Open-ended answers are the point — a number tells you nothing about why.
- Unhappy customers get routed to a human within minutes, not at the end of the month.
- ₹4–₹12 per minute; a survey call runs 60–120 seconds.
- Only worth it if someone is going to act on what comes back.
The feedback you currently get is not representative
Almost every business runs some form of feedback collection and almost none of it is usable. The emailed form gets a low single-digit response, and the people who respond are disproportionately the delighted and the furious. The quiet middle — where most of your customers and most of your improvable problems live — never replies.
A phone call flips that. Answer rates for a short post-service call to a recent customer are dramatically higher, and the responses come from a far more representative slice.
Ask open questions, not scores
The instinct is to ask for a rating out of ten because it produces a chart. A rating tells you almost nothing actionable — a seven could mean the product was fine and delivery was late, or the product was disappointing and the staff were lovely.
The agent asks open questions and lets people talk. "How did the installation go?" produces a sentence you can act on. The scoring, if you want it, is derived afterwards from what they said rather than demanded upfront.
What comes back, and what to do with it
| Signal detected | Automatic action | Who sees it |
|---|---|---|
| Clear dissatisfaction | Immediate escalation | Manager, within minutes |
| Specific complaint | Ticket created with transcript | Support team |
| Praise for a named person | Logged to that person's record | Their manager |
| Feature or product request | Tagged and aggregated | Monthly product review |
| Willing to recommend | Flagged for a review request | Marketing |
| Neutral | Recorded only | Weekly digest |
The escalation row is the one that changes outcomes. A customer who is unhappy on Tuesday and hears from a manager on Tuesday is recoverable. The same customer discovered in a monthly report has already told nine people and left a review.
Turning the good ones into reviews
A customer who has just said something positive out loud is in the ideal state to be asked for a Google review, and the ask converts far better in that moment than in a generic email a week later.
The agent asks only where the sentiment is genuinely positive and sends the review link by WhatsApp during the call. We do not gate or filter reviews in a way that violates platform policy — everyone can review — but there is nothing wrong with asking happy customers at the right moment, and for a local business it is the single cheapest way to build the review base you currently do not have.
Timing decides the quality of the answer
Too soon and the customer has not formed a view. Too late and they have forgotten the detail. For a product delivery, two to four days is usually right; for a service visit, same-day or next-day; for something with an installation and a learning curve, a week.
We set this per service line and adjust it once we see which windows produce substantive answers rather than polite noise.
What runs afterwards
The calling agent with your questions, timing rules per service type, sentiment detection with immediate escalation, transcripts and recordings, tagging and aggregation of themes, review requests to genuinely happy customers, and a monthly report of what customers actually said in their own words rather than a score.
FAQ
Feedback & Survey Caller — your questions
Will customers find a survey call annoying?
Less than you would expect, if it is short, genuinely asks rather than sells, and happens once. What annoys people is a long scripted survey, or a feedback call that turns into a sales pitch. We keep it under two minutes and we do not let it cross-sell.
How is this different from an NPS email?
Response rate and depth. Emails get a small, self-selected response and a number. Calls get a much larger, more representative response and sentences explaining why. The number is easier to chart; the sentences are what let you fix anything.
Can it call in the customer's language?
Yes, and it should. Feedback is precisely where people are least willing to express themselves in a second language — asked in English, a Marathi-speaking customer will say "fine" and end the call. Asked in Marathi, you get the actual answer.
What happens with a really angry customer?
The agent stops surveying, acknowledges the problem without arguing or making commitments, and escalates immediately with the recording attached. It does not attempt to resolve a complaint — that is a judgement call and it belongs to a person with authority.
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Next step
Want a Feedback & Survey Caller for your business?
Tell us what the process looks like today and we'll tell you what it would look like automated — and what it would cost.